通遼酒店VI設(shè)計(jì) 重新定位的銀十字架的通遼酒店標(biāo)志

Posted on貼在 March 11, 20102010年3月11日,||Category:類別: 通遼酒店商標(biāo)

Silver Cross has always been a standby in Britain when it comes to prams.銀色的十字架一直是一個(gè)備用在英國當(dāng)談到嬰兒車。This這brand品牌is known for high quality and even higher status, the favorite of royalty and celebrities alike. 是眾所周知的高品質(zhì)和更高的地位,最喜歡的特許權(quán)使用費(fèi)和名人相似。The這baby and child logo design嬰兒及兒童logo的設(shè)計(jì)is recognized through London and the UK. 被公認(rèn)通過倫敦和英國。However, in recent years the business was failing despite a brand that was as solid as a brand could be. 然而,近年來商業(yè)是失敗的,盡管一個(gè)品牌雄厚的品牌有可能。Here’s how Silver Cross turned the tides.這是如何變成了銀色的十字架潮汐。

Expand your market.擴(kuò)展你的通遼酒店VI設(shè)計(jì)市場。One of the key faults of the Silver Cross brand was that it was not known in key markets throughout the world. 最重要的一個(gè)缺點(diǎn)的銀十字架品牌,卻不知道在主要市場在世界各地。This excluded wealthy people in Asia, the United States, and other parts of the world. 這排除在亞洲的富人,美國和世界上的其他地方。Therefore, one of the Silver Cross’s strategies was to expand to other countries, offering their prams in an expanded range of shops and taking opportunities to have their product discussed in the press. 因此,一個(gè)人的銀十字架的策略是擴(kuò)展到其他國家,提供他們的嬰兒車在擴(kuò)大了范圍的商店,并討論了其產(chǎn)品的機(jī)會,使他們有媒體報(bào)道的焦點(diǎn)。This allowed Silver Cross to expand their market without delving into lower priced, markets that would ultimately devalue the brand.這使得銀十字架擴(kuò)大他們的市場下,市場價(jià)格較低的鉆研,最終貶值品牌。

Maintain your brand.保持你的通遼酒店品牌。In a world where low cost leaders abound, Silver Cross simply cannot get involved in price wars. 在這樣一個(gè)世界里有成本低、銀十字架領(lǐng)導(dǎo)人不能簡單地參與價(jià)格戰(zhàn)。Therefore, one of the central brand strategies has been to maintain the power of the brand. 因此,通遼酒店品牌戰(zhàn)略的核心,是維持品牌的力量。While many businesses are tempted by the prospect of lowering overhead by outsourcing to the overseas, Silver Cross has kept the emphasis on maintaining high and consistent quality even while moving manufacturing to another part of the globe. 而現(xiàn)在,許多企業(yè)的誘惑下,降低開銷的前景海外外包、銀十字架一直強(qiáng)調(diào)保持高以及穩(wěn)定的質(zhì)量雖然生產(chǎn)轉(zhuǎn)移到另一個(gè)世界的一部分。Another key part of this strategy has been to woo celebrities. 這個(gè)戰(zhàn)略的另一個(gè)關(guān)鍵組成部分已經(jīng)勸說名人。If a celebrity publically uses the Silver Cross, it gives exposure to the如果一個(gè)名人公開地采用銀十字架,它給接觸logo design通遼酒店標(biāo)志設(shè)計(jì)even while adding to the perceived value of the brand.雖然增加的知覺價(jià)值,通遼酒店品牌。